iPixel Creative

New Era: Transitioning from Google Analytics Universal to Google Analytics 4

Google introduced its new analytics system back in the fall of 2020. Users had the choice to continue tracking their metrics in Universal Analytics or make an immediate transition to the next-generation analytics. However, starting from July 1st of this year, the option to choose will no longer be available as GA3 in its familiar interface ceases operation. In this …

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How to Create a Brand Identity From Scratch

With thousands, if not millions, of brands currently in existence, a compelling brand identity is what makes you stand out. It helps your business carve out a unique space for itself whilst building a strong and loyal customer base. Now the big question is how do you create a brand identity? It might feel like rocket science, but it’s actually …

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Print-on-Demand with Shopify and AI

Everyone dreams of making money while they sleep. But passive income is a conditional concept. Some methods require minimal work and money investments. Of course, you still have to do some work to make money. The development of artificial intelligence gives unprecedented opportunities for this. Now you can produce products without expertise or special skills from your side. The machine …

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13 Best Interactive Marketing Examples to Stay Ahead of the Game

Although static content is still popular and effective, interactive content experiences are a fresh way for marketers to engage audiences and hold their attention. Here’s a closer look at how to get these experiences right. In a digital world that’s increasingly competitive, brands need reliable ways to stand apart from the rest of the crowd and convince certain audiences to …

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Why Gen-Z is Turning Away from Platforms Like Facebook

The advent of social media platforms, such as Facebook, in the 2000s, revolutionized the way people connect with one another. These platforms created a digital world where users could share their lives and engage with content, thereby boosting communication on an unprecedented level. However, in recent years, there has been a noticeable shift in the user demographics of these established …

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