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Why Gen-Z is Turning Away from Platforms Like Facebook

The advent of social media platforms, such as Facebook, in the 2000s, revolutionized the way people connect with one another. These platforms created a digital world where users could share their lives and engage with content, thereby boosting communication on an unprecedented level. However, in recent years, there has been a noticeable shift in the user demographics of these established …

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How to Restore Dislike Count on YouTube Again

In an update back in November 2021, YouTube removed the dislike count on videos from the public view. According to the platform, this move aims to discourage the leads from hating brigades, in which users intentionally downvote specific creators or their videos. While you can still dislike a video, you will not be able to see the total count for …

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The Future of Branding: Trends and Brand Management Strategies for 2023

With inflation rates soaring around the world and predictions of a recession looming, the billion-dollar question is, how do brand managers adapt to these challenges? How do you adapt your brand management strategies to thrive in the face of economic uncertainty? The key is to understand how the consumer is changing, what are the current branding trends, and what that …

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